Coke has pledged to use at least 50% recycled material in its packaging by 2030. It is also partnering with NGOs around the world to help improve collection of the plastics bottles as a way control environmental pollution’s.
Coca-Cola which is one of the world’s biggest plastic waste polluters, has pledged to recycle as many plastic bottles as it uses by 2030 but will not ditch single-use plastic bottles because consumers still want them, the firm’s head of sustainability has told the BBC.
Speaking at the World Economic Forum in Davos, Ms Bea Perez said the firm recognized it now had to be “part of the solution” But that Customers like them because they reseal and are lightweight. “Business won’t be in business if we don’t accommodate consumers,” she said.
But environmental campaigners have argued that many Coke bottles would still go uncollected and end up in landfill. In 2019, it was found that coco cola is the most polluting brand in a global audit of plastic waste by the charity Break Free from Plastic. The drinks giant produces about three million tonnes of plastic packaging a year – equivalent to 200,000 bottles a minute
However, Ms Perez said the firm could not ditch plastic outright, as some campaigners wanted, saying this could alienate customers and hit sales.
“So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us.”