The demand for vitamin c, oranges have shut up amidst fear and concern that Vitamin c could help boost immune and support fight against covid19 infections
The future price of orange juice has spiked by more than 20% this month as consumers look for healthy products during the coronavirus pandemic.
While demand has risen, supply has been hit as producers struggle to transport goods due to transport restrictions.
“The Covid 19 outbreaks are hitting both the supply and demand for orange juice. The immune-boosting properties are in high demand as side attraction to slow the effect of covid19 infections,”
On the supply side, there are also issues with not having trucks come in to supply the items as transport companies are the most hit in the era of covid19 pandemic
The sales of health products including vitamin C, Effervescent tablets and traditional Chinese medicine saw sales increase.
These supplements are used to prevent Fever, cold and other respiratory symptom JD said the virus outbreak was responsible for the surge in consumption and sales online, he said most consumers preferred to order the product online instead of walking to supermarkets or drug stores. JD says it saw a spike in sales of vitamin c and immunity products. Suppliers of these products also saw higher demand of supplies.
The global ascorbic acid market is expected to witness growth over the forecast period owing to increasing demand from end-use industries including food & beverage, pharmaceuticals, chemicals, personal care and cosmetics.
In addition to growing demand for potassium, calcium and sodium salts of ascorbic acid or vitamin C as an antioxidant, food additive is expected to drive the market over the next six years. However, uncertain raw material supply and resulting price fluctuations are anticipated to hamper the market growth. Furthermore, wide acceptance of ascorbic acid in food and feed industry as a preservative is expected to act as a market restraint over the forecast period.