When Nigeria’s popular health advocate, Dr. Chinonso Egemba, better known as Aproko Doctor, steps onto a stage, his message often cuts deeper than the humour he’s known for online. On October 18, his focus will turn to Port Harcourt, not to tweet, but to talk.
He will join other speakers at the Business Balance and Beyond Xclusive, the first major business gathering in the oil city to bring men and women together to discuss what many Nigerians privately struggle with which is the cost of success on health, family, and self.
Themed “Level Up: The 360 Life,” the summit is part of a growing recognition among professionals that hustle culture, once worn as a badge of honour, is leaving many exhausted, unhealthy, and disconnected.
“Port Harcourt is full of hardworking professionals,” says Dr. Ella Chioma Ezeadilieje, widely known as Veronica’s Daughter, the convener of the event. “But many are running successful businesses while silently battling stress, poor health, and imbalance. This summit is about starting a more honest conversation.”
Dr. Egemba, whose health education videos reach millions across social media, has long warned that Nigeria’s workforce faces a silent health crisis, fuelled by overwork, poor nutrition, and stress. His appearance in Port Harcourt marks a shift taking that digital advocacy into a live setting where people can interact and learn practical ways to live better.
He will be joined by Hansatu Adegbite, a leadership advocate focused on women in business, and Coach Olushola Olaleye, a business and life strategist known for helping entrepreneurs find structure and growth.
Beyond business, the summit’s message is simple which is that health and wealth are not separate pursuits.
“For years, we’ve treated balance as a women’s conversation,” Dr. Ezeadilieje adds. “But men are burning out too. That’s why this summit is inclusive because balance is a human need.”
The event, set to hold at Oak Park, Stadium Road, underscores a wider movement towards redefining success in Nigeria’s corporate culture, one where well-being, sustainability, and human connection matter just as much as productivity.
As the city prepares to host hundreds of participants, the conversation may signal a shift in how Port Harcourt, and perhaps Nigeria at large, measures what it truly means to thrive.
